The wta has launched a rebrand emphasizing its role in women's sports and culture with a new logo and mission to 'rally the world'. Key figures in tennis and media are involved in promoting this initiative, focusing on both competitive and cultural aspects.

The organization announced a rebrand on Thursday.

wta Ventures chief executive discussing the strategy behind the rebrand.

Grand Slam champion featured in the advertising spots for the wta rebrand.

Grand Slam champion featured in the advertising spots for the wta rebrand.

World No. 1 hosting the launch event for the wta rebrand.