In 2024, advertising spending on women's sports exceeded $244 million, highlighting a 139% year-over-year increase. Key industries investing heavily include autos and pharmaceuticals, with brand engagement levels notably high.

The WTA has launched a rebrand emphasizing its role in women's sports and culture with a new logo and mission to 'rally the world'. Key figures in tennis and media are involved in promoting this initiative, focusing on both competitive and cultural aspects.