In 2024, advertising spending on women's sports exceeded $244 million, highlighting a 139% year-over-year increase. Key industries investing heavily include autos and pharmaceuticals, with brand engagement levels notably high.

Senior Vice President and Head of Client Solutions at edo, discussing the impact of ad spending in women's sports.

TV marketing firm that released the report on ad spending in women's sports.

One of the highest-spending brands on women's sports advertising in 2024.

A top spender on women's sports advertising in 2024.

High-spending brand in women's sports advertising as per the report.