Author
Karen Weise
02/26/2025 12:00:00 AM

amazon has announced a major update to its Alexa virtual assistant, named Alexa+, which will incorporate generative A.I. to enhance user experience and functionality. The update will be available for $19.99 per month or included with amazon Prime memberships, launching next month.

Technology Amazon Unveils Alexa+, Powered by Generative A.I.
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amazon is launching Alexa+ with generative artificial intelligence.

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Alexa+ is the new update to amazon's virtual assistant powered by generative A.I.

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panos panay, the head of amazon's devices, spoke about the new features of Alexa+.