amazon has announced a major update to its Alexa virtual assistant, named Alexa+, which will incorporate generative A.I. to enhance user experience and functionality. The update will be available for $19.99 per month or included with amazon Prime memberships, launching next month.

amazon is launching Alexa+ with generative artificial intelligence.

Alexa+ is the new update to amazon's virtual assistant powered by generative A.I.

panos panay, the head of amazon's devices, spoke about the new features of Alexa+.