Amazon has announced a major update to its Alexa virtual assistant, named Alexa+, which will incorporate generative A.I. to enhance user experience and functionality. The update will be available for $19.99 per month or included with Amazon Prime memberships, launching next month.

Amazon has unveiled its new voice assistant, Alexa+, which uses generative AI and will be free for Prime members and $19.99/month for non-members. The announcement comes after a significant delay, raising questions about the practicality of AI innovations.