Amazon is set to launch its updated Alexa+ service powered by Anthropic's Claude AI model, charging users for advanced features. This overhaul includes complex task handling that has taken the Alexa platform to new heights, posing competition against evolving generative AI models.

Amazon has announced a major update to its Alexa virtual assistant, named Alexa+, which will incorporate generative A.I. to enhance user experience and functionality. The update will be available for $19.99 per month or included with Amazon Prime memberships, launching next month.

Amazon announces the launch of a revamped Alexa digital assistant called Alexa+, which will charge a monthly subscription fee, offering features powered by generative AI. The subscription is $19.99 per month but free for Prime members. The update comes as a response to competition in the AI space, particularly after the success of ChatGPT.