amazon is set to launch its updated Alexa+ service powered by anthropic's claude AI model, charging users for advanced features. This overhaul includes complex task handling that has taken the Alexa platform to new heights, posing competition against evolving generative ai models.

Leading investor in anthropic and developer of Alexa devices.

Startup providing ai models to power Alexa+, particularly its claude model.

AI model from anthropic used for complex tasks in Alexa+.

CEO of amazon discussing the overhaul of Alexa.

Senior vice president of devices at amazon and leader of Alexa's redesign.