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amazon announces the launch of a revamped Alexa digital assistant called Alexa+, which will charge a monthly subscription fee, offering features powered by generative ai. The subscription is $19.99 per month but free for Prime members. The update comes as a response to competition in the ai space, particularly after the success of ChatGPT.

Technology Amazon unveils revamped Alexa with AI features for $19.99 per month, free for Prime members
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Company revamping its Alexa digital assistant with ai features.

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Senior vice president of devices and services at amazon, spoke during the launch event.

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CEO of amazon, involved in overseeing the company’s direction including Alexa developments.

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Revamped digital assistant being launched with a subscription model.

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Smart display device that will be featuring the new Alexa+ service.