amazon announces the launch of a revamped Alexa digital assistant called Alexa+, which will charge a monthly subscription fee, offering features powered by generative ai. The subscription is $19.99 per month but free for Prime members. The update comes as a response to competition in the ai space, particularly after the success of ChatGPT.

Company revamping its Alexa digital assistant with ai features.

Senior vice president of devices and services at amazon, spoke during the launch event.

CEO of amazon, involved in overseeing the company’s direction including Alexa developments.

Revamped digital assistant being launched with a subscription model.

Smart display device that will be featuring the new Alexa+ service.