starbucks CEO brian niccol announced plans to reclaim the brand's identity as a 'third place' for customers in response to declining in-store traffic and sales.
Ephrat Livni
02/28/2025 12:00:00 AM
Business & Finance
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Chief executive brian niccol emphasizes the need to reclaim starbucks as a 'third place' for customers.
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CEO of starbucks discussing plans to transform the brand.