target has formed a partnership with champion to enhance its apparel offerings, aiming to attract more customers and improve sales as the retailer faces declining stock performance amidst changing consumer purchasing behaviors.

target has struck a multi-year deal with champion to enhance its apparel sales.

champion is a sportswear brand whose products will be exclusive to target stores in a new collaboration.

authentic brands group acquired champion from hanesbrands last year.

hanesbrands was the previous owner of champion before it was acquired by authentic brands group.

rick gomez is the Chief Commercial Officer of target who commented on customer trends and sales.