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southwest airlines will begin charging customers to check bags, marking the first time in its history that it will impose such fees, a change influenced by activist shareholder elliott investment management. Customers will have to pay for checked bags unless they hold elite status or have certain credit cards.

Business & Finance Southwest Airlines will charge to check bags for the first time, launch basic economy tickets
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southwest airlines will start charging for checked bags, a significant change for the airline.

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The investment firm pressured southwest airlines for changes, including the introduction of checked bag fees.