The article discusses sonny vaccaro's new memoir 'Legends And Soles,' detailing his influential career in sports marketing, including signing legendary athletes like michael jordan and kobe bryant and advocating for college athletes' rights.

A sports marketer revealing his complex life and experiences through a memoir.

Vaccaro signed him to nike in 1984.

Vaccaro signed him to Adidas in 1996 and saw his potential early on.

Co-author of sonny vaccaro's memoir.

The company sonny vaccaro worked for when he signed michael jordan.