The article discusses a market-neutral trading strategy (pairs trading) focused on nike and its competitors, lululemon and deckers outdoor corp, which owns hoka. It analyzes the performance of these companies and provides insights into potential trading strategies based on their market positions.

nike advertised at the Super Bowl and has been mentioned in a discuss about pairs trading strategies.

lululemon was mentioned as an example of a competitor to nike in a pairs trading strategy.

Deckers is mentioned as a company that owns hoka and is being considered for pairs trading against nike.

hoka is a brand owned by Deckers and is experiencing rapid growth.

WNBA sensation featured in nike's Super Bowl advertisement.