Consumers are rallying behind small businesses while boycotting major companies like target and walmart that have scaled back dei initiatives, highlighting the rising trend of conscious consumerism.

Rev. Williams coordinated a shopping event to support dei.

target is facing consumer backlash for scaling back its dei efforts.

The article discusses trump's orders dismantling federal dei policies.

walmart is mentioned as one of the companies scaling back dei policies.

meta is mentioned as one of the companies retiring dei efforts.