duolingo's mascot, duo the owl, staged his own death as a marketing ploy to boost user engagement. Following a campaign that encouraged users to earn experience points to resurrect him, Duo returned with a humorous video, revealing the entire stunt was a success in engaging users with the app.

duolingo's mascot who faked his death for a marketing campaign.

The language-learning platform that owns Duo and orchestrated the marketing campaign.

A pop star whom Duo wanted to notice him during his resurrection campaign.