amazon has launched Alexa+, an upgraded ai assistant designed to compete with google Gemini AI, offering new interactive features for users.

New version of amazon's digital assistant launched at an event.

Company behind the Alexa+ digital assistant launch.

Competitor to amazon, known for its AI products including Gemini.

SVP of devices and services at amazon who debuted Alexa+.

Competitor also developing its ai assistant, Siri.