amazon introduced its upgraded virtual assistant Alexa+, showcasing its new features in a live demo. The improved ai capabilities aim to enhance user interaction and compete with rivals like chatgpt.

Company integrating advanced capabilities into Alexa+.

The new enhanced version of amazon's virtual assistant.

Microsoft's Chief Product Officer demonstrated Alexa+ features.

Competitor's AI chatbot that amazon is compared against.

AI startup partnering with amazon to enhance Alexa's ai capabilities.