Cassandra Orakpo initiated 'No Buy 2025' to tackle her excessive shopping habits, joining others on TikTok who are resisting consumerism. The movement also aligns with an 'economic blackout' called by the People’s Union USA.

The People’s Union USA organized a 24-hour boycott urging Americans to avoid spending at large retailers in favor of small businesses. The event gained traction with endorsements from celebrities, highlighting its popular support and the controversial figure behind it, John Schwarz.